Case Studies

Wagamama University Bookmark Campaign

Wagamama used Youth Media to create and distribute branded bookmarks to target students. The bookmarks offered students a 2 for 1 meal deal at selected cities throughout the UK, with a view to ultimately increase sales.

Media Usage

6,317 vouchers were redeemed, which is an 18% redemption.

Average spend per student of £14, resulting in £88,438 of sales from a £8,400 advertising spend.

Results

£10.53 back for every £1 spent on advertising.